Home I Latest News I DraftKings Germany Expansion
NFL fans from Germany will be able to enjoy the biggest Daily Fantasy Sports website – DraftKings Germany. This is due to the company’s newly acquired license from the Malta Gaming Authority (MGA), called “Controlled Skill Games License”.
The term “controlled skill games” differs from “gambling” and exactly describes Daily Fantasy Sports betting. The license was awarded to DraftKings in January and allows them to operate in key markets from the European Union.
The Daily Fantasy Sports genre is something new to Germans, so it is difficult to predict if the team behind DraftKings will hit huge profits after the expansion. What is certain though, is that the country from Western Europe has a population of more than 80 million people and a huge sports fan base.
We are talking not only about traditional football fans, but also NFL supporters and other USA sports culture followers. For example, Germany is one of the most advanced European countries in terms of American football development. It hosts six league tiers with the first tier called the GFL (German Football League), formerly known as the German American football Bundesliga.
The GFL consists of the 16 best teams divided into two divisions. In comparison, Romania now has just five teams eligible to play with full equipment, while Bulgaria has only two.
The DraftKings Germany website offers the same set of fantasy sports experience as its American counterpart, founded in 2012. Users can draft, trade and release players from all four major USA leagues – the NFL, the NHL, the NBA and the MLB. In addition, DraftKings offers challenges in golf, soccer, NASCAR, UFC and eSports.
Together with FanDuel, DraftKings leads the fantasy sports market in the United States. Just a few days ago, the company began a new TV advertising campaign, focused entirely on the Masters golf tournament. This is a step towards popularizing DFS Golf, as it still doesn’t hold a big share of DraftKings’ profits and audience interest. Additionally, the company signed the PGA Tour player Willy Wilcox to appear at some “epic” events, as he calls them.
The American company stepped on European soil for the first time last year after launching a website for the UK audience. For operating there, as for functioning in the US, DraftKings need gambling licenses.
The move to Germany is so special because it marks the first expansion under the non-gambling permit, given by the Maltese authorities. Germany is just the beginning but there is no information about DK’s future intentions to add new countries to their big family.
For now DraftKings did not announce plans about expanding to different EU countries but their chief international officer, Jeffrey Haas, told the media that the site would aim to increase their addressable audience by at least 100 million people. The German market would certainly add a fair contribution to that figure.
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